[Mobile book] Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning
• Mark Paich, Corey Peck, Jason J. Valant •
#1899832 in eBooks 2004-12-28 2004-12-28File Name: B00XKX14M2
0 of 0 people found the following review helpful. Three StarsBy Masayuki TakigawaIT is very good text for product strategy for pharmaceuticals.5 of 5 people found the following review helpful. Not just branding, but much moreBy Samii GhabrialWhen I purchased this book, I thought it would be an adaptation of branding techniques to the pharmaceutical products. In fact, it was different than I thought. The book illustrates very clearly and logically the dynamics of the pharmaceutical marketplace fhellip;The discussion and concepts of dynamic modeling presented in the text are interesting, but not nearly so interesting as the way the authors have broken the market into very real pieces to inform and populate their models. Practicing pharmaceutical marketers would be well served to read thiFocusing on cross-functional coordination and knowledge integration, Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning introduces many of the complexities facing many pharmaceutical firms. The book examines issues surrounding utilization of information, consistency of assumptions, and the need for processes that integrate various functional areas. It also discusses why the dynamic modeling process is an effective way to address these problems in a systematic a... [PDF.nd36] Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning Rating: 4.58 (788 Votes)
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You can specify the type of files you want, for your device.Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning | Mark Paich, Corey Peck, Jason J. Valant. Which are the reasons I like to read books. Great story by a great author.
