[Mobile book] The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
♛ George S Day ♛
#1245269 in eBooks 1999-11-19 1999-11-19File Name: B003772KPG
16 of 22 people found the following review helpful. An easy-to-read book on the value of being market-drivenBy Steve JohnsonToo often, executives think that "being market-driven" is just a catch-phrase; this book explains the difference between being market-driven and being technology-, sales-, or finance-driven. It describes why market-driven organizations are more profitable, using clear examples of successful companies. It's a must-read for senior executives.1 of 1 people found the followiFrom Library JournalFollowing up on his Market Driven Strategy: Processes for Creating Value, Day's new book provides practical advice on communicating with customers, outdistancing competitors, and at the same time remaining responsive to both. He applies his experience in consulting, research, anFor forty years managers have been exhorted to "stay close to the customer and ahead of the competition." And with good reason Research now shows that market driven organizations outperform their rivals. Given the obvious benefits, why do so many companies fail to become market driven? Because their internal processes, structures, incentives, and controls get in the way, says George Day, one of the world's leading authorities on mar keting Strategy. Building on his pathbreaking book Market Driv... [PDF.qb90] The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers Rating: 4.65 (564 Votes)
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You can specify the type of files you want, for your device.The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers | George S Day.Not only was the story interesting, engaging and relatable, it also teaches lessons.
