[Mobile book] Basics of Branding: A Practical Guide for Managers (Most Business Managers Really Don't Understand 'Branding'. T)






#738940 in eBooks 2013-08-23 2013-08-23File Name: B0149MCBTW

About the AuthorPartner; Pathfinder GroupSmart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very dif_ cult for many managers, mainly because they donrsquo;t realize exactly what and how much goes into this branding process. This book will explain this process. In an easy-to-understand writing style, Gronlund will show you the fundamentals that will help develop a value proposition that will excite customers. Branding is all about crea...


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You easily download any file type for your device.Basics of Branding: A Practical Guide for Managers (Most Business Managers Really Don't Understand 'Branding'. T)   |  Jay Gronlund. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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