♛ Simon Knox, Adrian Payne, Lynette Ryals, Stan Maklan, Joe Peppard ♛
#3631090 in eBooks 2007-06-01 2007-06-01File Name: B00872FMEW
About the AuthorDr Adrian Payne is Professor of Services Relationship Marketing and Director of the Centre for CRM at Cranfield School of Management, UK. He is an author of ten books on Relationship Marketing, CRM and Marketing Strategy. He undertakes research, gives keynote presentations, runs woCustomer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme.The book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment - with 16 best practice case studies which set the... [PDF.pn60] Customer Relationship Management Rating: 4.89 (426 Votes)
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