[Free pdf] Handbook of Culture and Consumer Behavior (Frontiers in Culture and Psychology)
♛ From Oxford University Press ♛
#2614766 in eBooks 2015-03-10 2015-03-10File Name: B00ULVC2DG
About the AuthorSharon Ng is Associate Professor of Marketing in Nanyang Business School at Nayang Technological University (NTU) and a fellow in the Institute on Asian Consumer Insights. She received her PhD from the University of Minnesota and has published in the top marketing journals, such asResearch on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. As the world's growth engine shifts from Europe and North America to Asia and Latin America, it has become apparent that an inward-looking and domestic focus strategy will not be sustainable in the long run.... [PDF.fd63] Handbook of Culture and Consumer Behavior (Frontiers in Culture and Psychology) Rating: 4.56 (647 Votes)
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