(Download pdf ebook) More Than a Showroom: Strategies for Winning Back Online Shoppers
☆ Daniel G. Bachrach, Jessica Ogilvie, Adam Rapp, Joe Calamusa IV ☆
#2761159 in eBooks 2016-04-29 2016-04-29File Name: B01FYBVZIA
"The book More than a Showroom has a lot of excellent ideas, insights, and suggestions for retailers. It would be a useful read for a retailer struggling with how to compete effectively, given the ever-changing evolving marketplace." ―Sharon E. Beatty, Reese Phifer Professor of Marketing, UniverThe growing phenomenon of showrooming plagues sales managers and small retailers in ever increasing numbers as technology has evolved to create smarter and more empowered consumers. Showrooming refers to the phenomenon of consumers ndash; or potential consumers - browsing products in a retail store, and then ultimately purchasing online at a lower price through another store. In the age of the Internet, the sight of a customer who will visit a store and use their smartphone to scan the barcode,... [PDF.pc41] More Than a Showroom: Strategies for Winning Back Online Shoppers Rating: 3.58 (698 Votes)
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