[Read now] Routledge Handbook of Sports Sponsorship: Successful Strategies
▲ Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill ▲
#2290210 in eBooks 2006-12-05 2006-12-05File Name: B001R05HIM
About the AuthorAlain Ferrand is Head of the Department of Sports Management at the University of Lyon, and an Associate Professor at the University of Turin and the Scuola Dello Sport, Rome.nbsp; Luiggino Torrigiani is "Solar Impulse" project marketing and sponsorship Director, International SportThe Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriatenbsp;strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for largenbsp;and small events.The text also provides an accessible review of the legal issues associated with marketing, copyright and contracts in print, television and radio sponsorship, ill... [PDF.uj40] Routledge Handbook of Sports Sponsorship: Successful Strategies Rating: 3.70 (638 Votes)
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