(Read ebook) Emotionen in der Werbung: Review empirischer kulturvergleichender Studien (German Edition)






2011-07-01 2016-04-07File Name: B01DY4I61I

About the AuthorDenis Zeh wurde 1981 in Muuml;nchen geboren und entschied sich nach einer Berufsausbildung zum Industriekaufmann bei einem groszlig;en Telekommunikationsunternehmen, seine fachlichen Qualifikationen in einem BWL-Studium weiter auszubauen. Im Rahmen einer Werkstudententauml;tigkeit iDie Forschung bezuuml;glich Emotionen im Marketing erhielt in den 80er Jahren einen erheblichen Aufschwung und wichtige Erkenntnisse uuml;ber die Wirkung von Emotionen in der Werbung konnten gemacht werden. Doch trotz Globalisierung befasst sich die Forschung kaum mit der Rolle von Emotionen bei Konsumentscheidungen in globalen Mauml;rkten. Diese Arbeit widmet sich Emotionen in der Werbung und stellt ein Review empirischer kulturvergleichender Studien zu diesem Thema zusammen. Die Studien werde...


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