(Mobile book) Crisis Communication in a Digital World
♥ From Cambridge University Press ♥
#1334257 in eBooks 2015-05-01 2015-03-03File Name: B00U7CRAJ0
About the AuthorMark Sheehan is a Senior Lecturer at the School of Communication and Creative Arts in the Faculty of Arts and Education at Deakin University. He has almost twenty years of middle and senior management experience in the private sector and has occupied a number of high profile positioCrisis Communication in a Digital World provides an introduction to major crisis communication theories and issues management, using practical examples from Australia and New Zealand. The book examines how public relations can influence the nature of a crisis and the impact of its aftermath. It explores the role of PR specialists in different crisis situations - including natural disasters and morphing crises - and examines the challenges they face in a world where social media is a key source ... [PDF.cl64] Crisis Communication in a Digital World Rating: 3.75 (546 Votes)
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