#1888800 in eBooks 2012-12-13 2012-12-13File Name: B00EQRRG6Y
"An absolute must for all marketing students! This text provides outstanding coverage of core marking knowledge underpinned by relevant, new and up-to-date cases" --Dr Frauke Mattison Thompson, Lecturer in Marketing, King's College, London"This excellent book provides the perfect balance of theoAre you motivated by learning from marketers at top organizations like Apple and IKEA?Are you excited by the prolific growth in social media and its implications for marketing?Do you need a fresh and concise introduction to marketing?Then look no further,as Essentials of Marketing has arrived!Packed full of exciting and stimulating cases from organizations such as Twitter, Foursquare, and WOMAD, this text, written by these best-selling authors, encourages you to consider how you would tackle th... [PDF.nr23] Essentials of Marketing Rating: 3.85 (704 Votes)
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