(Online library) The Road To Luxury: The Evolution, Markets and Strategies of Luxury Brand Management






#649108 in eBooks 2015-01-28 2015-01-28File Name: B01JYYQREU

0 of 0 people found the following review helpful. Highly recommended for those who are interested by the luxury industryBy KayanHighly recommended for those who are interested by the luxury industry.This book provides synthesized and complet information of the current key players in the field, analyses the industry's past and future from very relevant and specific viewpoints, plus an inviting writing style which makes the read a real pleasure.0 of 0 people found the following review helpful. ExFrom the Inside FlapThe Road to Luxury explores the fascinating history of luxury goods and explains the evolution of the burgeoning luxury marketplace, to offer a clear understanding of the dynamics of the luxury world. Citing current data and statistics on market trends, Ashok Som and Christian BA thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current...


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