[Download pdf ebook] Priceless: The Myth of Fair Value (and How to Take Advantage of It)






#194963 in eBooks 2010-01-05 2010-01-05File Name: B003DRO5OY

1 of 1 people found the following review helpful. Not priceless, but closeBy SylverThe subject of prices is a tricky one. Every person on this planet is, one way or another, confronted to that question. Is this price fair? Am I overpaid or underpaid? How much should I charge for my new product?This book doesn't answer these questions directly, but goes over the basics of how people interact with prices and provide viable strategies to increase your sales and income.0 of 0 people found the folloFrom Publishers WeeklyPoundstone (Gaming the Vote) dives into the latest psychological findings to investigate how and why prices are allocated. Beginning with the controversial lawsuit in which a jury awarded $2.9 million in damages to a woman who had spilled a scalding cup of McDonald's coffee onPrada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"? The ...


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You easily download any file type for your device.Priceless: The Myth of Fair Value (and How to Take Advantage of It)   |  William Poundstone. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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