(Mobile ebook) Build Your Own Garage: Blueprints and Tools to Unleash Your Company's Hidden Creativity
❀ Bernd H. Schmitt, Laura Brown ❀
#3292772 in eBooks 2010-05-08 2010-05-11File Name: B003L77VR4
0 of 0 people found the following review helpful. Five StarsBy Mark A Masonwas great helped my wife and I build ours8 of 10 people found the following review helpful. Sparking Corporate CreativityBy Rita BelmontHaving read Schmitt's books on marketing, I was very interested to see him branching out into the field of corporate creativity. "Build Your Own Garage" is a really interesting, quirky book that sparks the imagination and also offers practical, concrete tools that managers can use.I beli.com Ever since Hewlett-Packard emerged from one in 1939, a "garage" has come to symbolize the no-holds-barred mentality that fosters the kind of creativity that drove this company--and the dozens more it spawned--to heights theretofore unknown. Bernd Schmitt, a Columbia Business School professorIs your company all bizz -- filled with professional managers, accountants, and financial planners who produce "smooth operations" but offer no customer savvy or soul? Or is it all buzz -- filled with talk, hype, and the brainstorming of half-cooked ideas that often lead nowhere? To capture the best of these dichotomous worlds, creativity expert Bernd H. Schmitt and accomplished business writer Laura Brown introduce a groundbreaking model of a creative organization they call "The Garage." This... [PDF.dz47] Build Your Own Garage: Blueprints and Tools to Unleash Your Company's Hidden Creativity Rating: 3.73 (510 Votes)
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You easily download any file type for your gadget.Build Your Own Garage: Blueprints and Tools to Unleash Your Company's Hidden Creativity | Bernd H. Schmitt, Laura Brown. I really enjoyed this book and have already told so many people about it!
