(Download) Leading Product Development: The Senior Manager's Guide to Creating and Shaping






#1674065 in eBooks 1994-10-01 1994-10-01File Name: B0036QVOZK

10 of 12 people found the following review helpful. Essential for anyone involved with product development.By Jay van ZylThis is definitely a senior executive's reference or summary to product development. Some of the essential concepts in taking products to market are covered. Steven Wheelwright and Kim Clark capture the essence of making products successful although many concepts have been captured already in the field of software engineering. The importance of senior management's involWilliam J. Miller Chairman CEO, Quantum Corporation Should be part of the reading for any manager whose business depends on competitive product development.About the AuthorSteven C. Wheelwright is the Class of 1949 Professor of Business Administration at the Harvard Business School. He is coauthoIn their groundbreaking book Revolutionizing Product Development, Steven C. Wheelwright and Kim B. Clark demonstrated how project leaders for product development could apply new innovations to bring products to market at breakneck speed. Now, in their new work, they address the general manager's role in leading product development efforts -- at the functional, unit, group, and corporate levels. Up to now, senior managers have merely approved or rejected proposals at the beginning of a project a...


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You easily download any file type for your device.Leading Product Development: The Senior Manager's Guide to Creating and Shaping   |  Steven C. Wheelwright. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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