(Read download) Where the Suckers Moon: The Life and Death of an Advertising Campaign
♛ Randall Rothenberg ♛
#252920 in eBooks 2013-02-20 2013-02-20File Name: B00B6OVQJI
0 of 0 people found the following review helpful. How not to sell carsBy Robert R MayerThis is a must-read book for anyone interested in either the automotive industry, advertising, or the sociology of selling and marketing. Rothenberg tells a tale that is interesting in and of itself, but also manages to delve into philosophical considerations that you don't often find in these sorts of industry stories. A recommendation: go online and find the ads that the book refers to. They make for intereFrom Publishers WeeklyFormer New York Times advertising columnist Rothenberg details the brief and disastrous marriage between the struggling Subaru corporation and the hip ad agency it hired to revive its image. Copyright 1995 Reed Business Information, Inc.From the Inside FlapRothenberg chronicle"For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991.nbsp;As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up ... [PDF.kp45] Where the Suckers Moon: The Life and Death of an Advertising Campaign Rating: 4.64 (552 Votes)
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You easily download any file type for your gadget.Where the Suckers Moon: The Life and Death of an Advertising Campaign | Randall Rothenberg. I really enjoyed this book and have already told so many people about it!
