(Library ebook) Public Relations and the Public Interest (Routledge Research in Public Relations)
♛ Jane Johnston ♛
#2998583 in eBooks 2016-02-12 2016-02-12File Name: B01BP9S038
"This important work puts the lsquo;publicrsquo; where it belongs in public relations, providing perspectives that cross paradigms, cultures and disciplines to provide a compelling vision for public interest public relations." - Kenn Gaither, Elon University, USA "This book has the potential to oIn this book, Johnston seeks to put the public interest onto the public relations lsquo;radarrsquo;, arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept, and then considers this within the theory and practice of public relations. The bookrsquo;s themes include the role of language and discourse in establishing successful public interest PR an... [PDF.vj58] Public Relations and the Public Interest (Routledge Research in Public Relations) Rating: 3.90 (768 Votes)
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