(Ebook pdf) The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
❀ Al Ries, Laura Ries ❀
#524183 in eBooks 2009-03-17 2009-03-17File Name: B000FC1RDW
3 of 3 people found the following review helpful. Too full of personal opinion and rantingBy ChrisBefore I tear it apart, you should know that there is some useful information in this book and an easy to read discussion of the history of brands. Ries uses an extended analogy of Darwin's Origin of Species to explain how new brands diverge from the old like tree limbs and branches from a tree trunk. This analogy is especially useful when he explains how old-fashioned department stores have lostFrom Publishers WeeklyThis father-daughter marketing team, authors of The 22 Immutable Laws of Marketing, believes that evolution is a useful analogy for marketers. Throughout the book, readers are encouraged to think of Darwin's tree of life. For example, the television tree used to consist solelyWhat Charles Darwin did for biology, Al and Laura Ries do for branding.In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and ac... [PDF.xb76] The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands Rating: 3.63 (505 Votes)
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