[Download] The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!






#625986 in eBooks 1999-12-15 1999-12-15File Name: B000FC1H1O

1 of 1 people found the following review helpful. Absolutely relevant 17 years laterBy documentboyThis is a remarkable little book. I'm ecstatic that I found it. One thing bothers me: why did it take me 17 years to find? I think a big reason must be that it didn't get much publicity because it was too far ahead of its time. (A sign of this is that he mentions other books in the series that were never published, like an outstanding TV series that gets canceled because nobody gets how cool it is..com If Dilbert and Tom Peters ever attended the same party, they'd probably find themselves in opposite corners. The cynical cartoon character would have a hard time in Peters's upbeat, high-energy world of "Cool-Beyond-Belief." The Brand You50 is Peters's manifesto for today's knowledge workers.Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder."Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself in...


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You easily download any file type for your device.The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!   |  Tom Peters. I was recommended this book by a dear friend of mine.

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