(Pdf free) Viral Marketing and Social Networks (Digital and Social Media Marketing and Advertising Collection)
♥ Maria Petrescu ♥
#2393510 in eBooks 2014-05-21 2014-05-21File Name: B00K32LBNA
About the AuthorDr. Maria Petrescu is a marketing researcher and Assistant Professor of Marketing at Nova Southeastern University in Florida. She has an international background in marketing and communication and, in addition to conference presentations, is the author of several publications in jouViral marketing is the key to marketing successin the 21st century, and advertising is one ofthe most important tools in the viral marketingtoolkit. This book offers an in-depth look at viralmarketing that includes a short overview of itshistory and evolution.The author provides a viral marketingtoolkitmdash;exploring the use of each tool in socialmedia, as well as differences between connectedterms such as marketing buzz. Viral advertising,as a significant tool and source of viral message,is d... [PDF.pg55] Viral Marketing and Social Networks (Digital and Social Media Marketing and Advertising Collection) Rating: 4.79 (499 Votes)
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