[Mobile pdf] Marketing and Social Media: A Guide for Libraries, Archives, and Museums
• Christie Koontz, Lorri Mon •
#643526 in eBooks 2014-05-01 2014-05-01File Name: B00K877I8C
0 of 0 people found the following review helpful. DullBy BookBuyer2One of the dullest books I have encountered during college. I felt it unnecessary for students who are already familiar with social media.0 of 0 people found the following review helpful. One StarBy Elaine ManciniSo disappointed. Very slow hoing and not much insight.0 of 1 people found the following review helpful. Great textbookBy alykittclear and effective analysis of the new frontier of social mediaThis handy reference introduces users to the critical concepts associated with applying marketing and social-media campaigns employed in the retail world to nonprofit organizations. The book employs a coherent structure and lucid prose, and no aspect of the process is taken for granted as readersMarketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing a planned and deliberately managed marketing campaign. Beginning with mission, goals, and objectives, readers will review the components of both the internal and external environments... [PDF.da15] Marketing and Social Media: A Guide for Libraries, Archives, and Museums Rating: 3.89 (453 Votes)
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You can specify the type of files you want, for your gadget.Marketing and Social Media: A Guide for Libraries, Archives, and Museums | Christie Koontz, Lorri Mon. A good, fresh read, highly recommended.
