(Read ebook) The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
♛ David Meerman Scott ♛
#603161 in eBooks 2016-06-14 2016-06-14File Name: B01H4CU9BQ
0 of 0 people found the following review helpful. The role of story and content in sales and serviceBy Anne JanzerThis book isn't just about sales or services - it's about how the divisions between sales, service and marketing are falling by the wayside in today's connected world. Authentic storytelling, meaningful content, and real-time engagement belong to all parts of the business. Putting Sales or Customer Service into separate worlds doesn't work. David Meerman Scott is, once again, an advFrom the Inside FlapSales and service are being radically redefined by the biggest communications revolution in human history. In todayrsquo;s technology-driven world, online content can be targeted to reach and win buyers one at a time, thus replacing yesterdayrsquo;s outdated, scattershot approacThe essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'mdash;there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before oppo... [PDF.qf44] The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business Rating: 4.86 (760 Votes)
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You can specify the type of files you want, for your gadget.The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business | David Meerman Scott. Which are the reasons I like to read books. Great story by a great author.
