[Read free ebook] Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)
·•●- C. A. Preston ·•●-
#531806 in eBooks 2012-03-15 2012-03-15File Name: B007MF12VC
0 of 0 people found the following review helpful. needed for schoolBy Katrinahad to purchase this for class. had all of the content needed to learn about this topic while taking the course0 of 0 people found the following review helpful. ... gave this book 4 starts because most of the useful information is directed for UK eventsBy Mirna MonterrosaI gave this book 4 starts because most of the useful information is directed for UK events. Some sections can be used and applied in the US, and it coFrom the Back CoverThe Wiley Event Management Series Practical guidance for launching highly visible event marketing campaigns The new and fully up-to-date Second Edition of Event Marketing offers a complete set of tools, strategies, and best practices for designing every phase of a successful, intA modern, completely updated guide to effective event marketingAs the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywheremdash;in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expe... [PDF.ld73] Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series) Rating: 3.73 (576 Votes)
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