#671520 in eBooks 2010-07-06 2010-07-06File Name: B003YUC6G4
1 of 1 people found the following review helpful. Rogers' profound journey through how innovation travels through networks was ...By JYRogers' profound journey through how innovation travels through networks was revolutionary when released way ahead of its time in 1962; and quite frankly more relevant and revolutionary than ever within the context of the hyper-connected, yet further divided world in which we exist today. The implications for diffusion are as Jared Diamond said in Guns, Germs anChoice The name of Everett Rogers...is virtually synonymous with the study of the diffusion of innovations.... His coverage is comprehensive, ranging from the elements of diffusion and the history of diffusion research to generators of innovation, change agents, and the consequences of innovationsSince the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers presents the culmination of more than thirty years of research that will set a new standard for analysis and inquiry.The fourth edition is (1) a revisi... [PDF.ky55] Diffusion of Innovations, 4th Edition Rating: 4.95 (588 Votes)
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You easily download any file type for your device.Diffusion of Innovations, 4th Edition | Everett M. Rogers. A good, fresh read, highly recommended.
