[Download] The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think
❀ Eli Pariser ❀
#255949 in eBooks 2011-05-12 2011-05-12File Name: B004IYJE6A
1 of 1 people found the following review helpful. The shallows on steroids?By Ron ImminkClient problemA lot of our clients are struggling with the speed of change. In social media, in marketing and in customer behavjour. They are also struggling with innovation .Future bubbleA friend (thanks Alan Boyd) recommended "Filter Bubble". Boy(d) am I impressed. It is a book that covers the impact of the introduction of personalised search. My search results on "soccer" will be very different than yours.com Author QA with Eli Pariser Q: What is a ldquo;Filter Bubblerdquo;? A: Wersquo;re used to thinking of the Internet like an enormous library, with services like Google providing a universal map. But thatrsquo;s no longer really the case. Sites from Google and Facebook to Yahoo NewsAn eye-opening account of how the hidden rise of personalization on the Internet is controlling-and limiting-the information we consume. In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent yea... [PDF.ad54] The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think Rating: 3.60 (587 Votes)
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You easily download any file type for your gadget.The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think | Eli Pariser. A good, fresh read, highly recommended.
