(Ebook pdf) Applied Conjoint Analysis






#1690777 in eBooks 2014-02-20 2014-02-20File Name: B00IKBWH9S

From the Back CoverConjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customersrsquo; decision-making processes and determining tradeoffs. Though this book is oriented toConjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customersrsquo; decision-making processes and determining tradeoffs. Though this book is oriented towards methods and applications of conjoint analysis in marketing, conjoint methods are also applicable for other business and social sciences.After an introduction to the basic ideas of conjoint analysis the book descri...


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