(Ebook free) A / B Testing: The Most Powerful Way to Turn Clicks Into Customers
✿ Dan Siroker, Pete Koomen ✿
#100518 in eBooks 2013-08-07 2013-08-07File Name: B00E1JO50M
5 of 5 people found the following review helpful. Good, very conciseBy AJI have been optimizing landing pages for about seven years.A/B testing can often be somewhat of a dark art. Numerous public articles blog posts cite tests with sample sizes so ludicrously small you are left wondering if the writer completed high school math. Not here, in this book the authors stick to mass scale examples, with full color before and after shots.All of the big points fit in exactly with my personal experienFrom the Inside FlapThe average conversion ratemdash;the rate at which visitors convert into customersmdash;across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers. What's the solution? A/B testing. A/B testing is the simple ideaHow Your Business Can Use the Science That Helped Win the White House The average conversion ratemdash;the rate at which visitors convert into customersmdash;across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers. What's the solution? A/B testing. A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitors. Using A/B testing, c... [PDF.ij66] A / B Testing: The Most Powerful Way to Turn Clicks Into Customers Rating: 4.98 (629 Votes)
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You easily download any file type for your device.A / B Testing: The Most Powerful Way to Turn Clicks Into Customers | Dan Siroker, Pete Koomen. Which are the reasons I like to read books. Great story by a great author.
