(Free and download) Destination Marketing: Essentials
• Steven Pike •
#1291877 in eBooks 2015-12-14 2015-12-14File Name: B019FQ7IZY
"This is a new and expanded edition of a text that brings a great deal,of practitioner experience blended with academic research on a hot topic in tourism and marketing research.nbsp; The author has a wealth of experience in this area and it is synthesised in an exemplary manner for students and iDestination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include:new slimline 15-chapter structure new chapters on Destination Competitiveness and Technologynew and updated case studies throughout, including ... [PDF.gb03] Destination Marketing: Essentials Rating: 4.87 (424 Votes)
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