#634550 in eBooks 2007-09-09 2007-09-09File Name: B000SEIWFS
0 of 0 people found the following review helpful. Be careful what you believe in this book, but...By david schlossIt's solid and actionable advice on how to really focus on your customers. There are lots of well known ideas, like think about your customers, see your business from your customers point of view, provide good service, provide relevant information, measure a campaign effect etc.Do I believe advertising is dead? Absolutely not so this book has it's motives which many may agree or disFrom Publishers WeeklyThe Eisenberg brothers (Call to Action: Secret Formulas to Improve Online Results) dub the guiding principles behind their marketing consultancy "Persuasion Architecture," but their methods have more in common with Hollywood screenwriting. Observing that one message no longerEvolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels.Bryan and Jeffrey Eisenberg don't simply explain this shift in par... [PDF.zc06] Waiting for Your Cat to Bark? Rating: 3.60 (759 Votes)
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You easily download any file type for your gadget.Waiting for Your Cat to Bark? | Bryan Eisenberg, Jeffrey Eisenberg. I really enjoyed this book and have already told so many people about it!
