#1952817 in eBooks 2010-05-14 2010-05-14File Name: B001RKFTVM
0 of 1 people found the following review helpful. Very useful!By Recirc; SanchesThis is really a good mainstream destination marketing textbook for MBA students. It covers all important subjects in a concise and didactic way.It provides very clearly all the necessary concepts abour territorial marketing .Endorsements will follow at a later stageFrom the Back CoverNation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapteNation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of... [PDF.iy50] Nation branding Rating: 3.96 (704 Votes)
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