(Online library) The Power of Product Platforms






#591868 in eBooks 2011-11-01 2011-11-01File Name: B005PSL6TQ

1 of 1 people found the following review helpful. great book for students of innovationBy Dirk LibaersI read the book to gain more insight into the benefits and potential costs of product platforms.Although the book has been out for a while, the presentation and material are still timely and topical.A must-read for everyone interested in innovation strategies and the link to competitive advantage and profitability0 of 0 people found the following review helpful. Five StarsBy KundeIt solved myMost companies know that long-term success does not hinge on any single product but on a continuous stream of value-rich products that target growth markets. Yet many firms inexplicably develop one product at a time, and by doing so fail to embrace commonality, compatibility, standardization, or modularization among different products and product lines. At last, in this timely book, Marc H. Meyer and Alvin P. Lehnerd provide a formula for turning products into profits, enabling companies to des...


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