(Mobile ebook) Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity
❀ Rita Gunther McGrath, Ian C. Macmillan ❀
#106119 in eBooks 2009-03-16 2009-03-16File Name: B004OEIOCO
0 of 0 people found the following review helpful. good examples from bookBy TeddyI loved how the book was able to link concepts to realistic businesses......it made it easier to comprehend. Another book I wouldn't mind reading casually but unfortunately I had to read it for an MBA class0 of 0 people found the following review helpful. Great bookBy RMGreat book for project managers and driven leaders14 of 15 people found the following review helpful. How to develop and execute business cases inAbout the AuthorRita Gunther McGrath is Associate Professor of Management at Columbia Business School. Ian C. MacMillan is the Dhirubhai Ambani Professor of Entrepreneurship and Innovation at the University of Pennsylvania's Wharton School. They are coauthors of MarketBusters and The EntrepreneuriaYou've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk?In Discovery-Driven Growth, authors McGrath and MacMillan show how companies can plan and pursue an aggressive growth agenda with confidence. By carefully framing their strategic growth oppo... [PDF.yt58] Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity Rating: 3.89 (665 Votes)
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You can specify the type of files you want, for your gadget.Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity | Rita Gunther McGrath, Ian C. Macmillan. A good, fresh read, highly recommended.
