(Mobile library) Seizing the White Space: Business Model Innovation for Growth and Renewal
❀ Mark W. Johnson ❀
#395333 in eBooks 2010-02-22 2010-02-22File Name: B004OC07CG
1 of 1 people found the following review helpful. Nice read!By Jacob SigalWe are a VC backed startup, and as the CEO I loved this book.It explains a lot about how big companies are thinking and gave me some good ideas for how to speak to larger partners. Combine this book with the Business Model Generation Book, and you have a winner.The author keeps it simple on how to work on a business model (a little too simple IMO for a startup) which is why I think the book Business Model Generation can r"Seizing the White Space provides top executives and innovation leaders with a comprehensive but user-friendly approach to making new-value creation a consistent, repeatable process." ndash; A.G. Lafley, former Chairman andnbsp;CEO, PG (added by author)"Can a young company make the Fortune 500 lisBusiness model innovation is the key to unlocking transformational growthmdash;but few executives know how to apply it to their businesses. In Seizing the White Space, Mark Johnson gives them the playbook.Leaving the rhetoric to others, Johnson lays out an eminently practical framework that identifies the four fundamental building blocks that make business models work. In a series of in-depth case studies, he goes on to vividly illustrate how companies are using innovative business models to se... [PDF.hf60] Seizing the White Space: Business Model Innovation for Growth and Renewal Rating: 4.63 (489 Votes)
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