[Mobile library] Customer Engagement: Contemporary issues and challenges
♥ From Routledge ♥
#1973883 in eBooks 2015-12-14 2015-12-14File Name: B019FQ7O12
About the AuthorRoderick J. Brodie is a Professor at the Department of Marketing University of Auckland, New Zealand. Linda D. Hollebeek is a Senior Lecturer at the Graduate School of Management, University of Auckland, New Zealand. She is also Associate Professor (Adjunct) at the NHH Norwegian SchHow customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement? The book draws on the rich, extensive... [PDF.yy37] Customer Engagement: Contemporary issues and challenges Rating: 4.72 (449 Votes)
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You can specify the type of files you want, for your gadget.Customer Engagement: Contemporary issues and challenges | From Routledge.Not only was the story interesting, engaging and relatable, it also teaches lessons.
