(Ebook pdf) Marketing y videojuegos. Product placement, in-game advertising yadvergaming (Libros profesionales) (Spanish Edition)






#2185406 in eBooks 2010-01-01 2015-09-15File Name: B015EQIDI0

0 of 0 people found the following review helpful. Five StarsBy Elvis CastanedaExcelente libro, a pesar de que no estaacute; actualizado (2008) aborda diferentes temaacute;ticas y presenta ejemplos reales.0 of 0 people found the following review helpful. Excelente!!!By AmarmandAltamente recomendado.ESIC Editorial publica un libro pionero sobre el desarrollo de acciones de marketing, publicidad y otras comunicaciones de marketing a traveacute;s de videojuegos. El libro, titulado Marketing y Videojuegos: product placement, in-game advertising y advergaming (Esic, 2010), analiza las principales estrategias y herramientas que se pueden utilizar para alcanzar diversos objetivos de marketing que abarcan desde el incremento de notoriedad de marca hasta el incremento del recuerdo de marca y otros...


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