(Read free) The Employer Brand: Bringing the Best of Brand Management to People at Work






#3757316 in eBooks 2011-01-19 2011-01-19File Name: B014SV8C9M

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps ne...


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You can specify the type of files you want, for your gadget.The Employer Brand: Bringing the Best of Brand Management to People at Work   |  Simon Barrow, Richard Mosley.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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