[Mobile ebook] Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management)
♥ E. Valdani, A. Arbore ♥
#2806075 in eBooks 2012-11-30 2012-11-30File Name: B00AYDNZW8
About the AuthorEnrico Valdani is Full Professor and Director of the Marketing Department at Bocconi University, Italy. He is former President of SIM, the Italian Marketing Society, co-founder of VVA consulting company and the author of many books on strategic marketing and international marketingThis book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position. [PDF.sq14] Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management) Rating: 4.89 (501 Votes)
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You easily download any file type for your gadget.Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management) | E. Valdani, A. Arbore. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
