[Ebook pdf] Relationship Fundraising: A Donor-Based Approach to the Business of Raising Money






#880746 in eBooks 2007-07-27 2007-07-27File Name: B000QCQY48

4 of 4 people found the following review helpful. Excellent tool for long-term fundraising!By Pamela GrowOdd that another reviewer marked this book as "dated." Donor centered fund-raising is never dated and is, I would venture to say, the only honest way to sustainable fund-raising. Ken's book provides many marvelous examples of different types of donors - to sort of get a picture of where their heads are at :). I, like many, stumbled into fund-raising many years ago. Fortunately I had a di"This is an excellent book for those of you new to the field of fundraising and the nonprofit world in general." (CharityChannel.com, December 20, 2002) "Experienced volunteers and skilled practitioners realize that fundraising isn't about money, it is about relationships. Ken Burnett's observatioInternationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to Implement creative approaches to relationship-building fun...


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