(Download pdf ebook) Nation Branding: Concepts, Issues, Practice






#1956250 in eBooks 2015-08-27 2015-08-27File Name: B014KS697A

lsquo;I strongly recommend this book as essential reading for academic researchers, students and practitioners in the broad fields of place branding and marketing. It is written in a readable style based on state-of-the-art theory frameworks by one of the foremost experts in nation branding. The bNation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original fr...


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