(Read ebook) Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World (Management for Professionals)
▲ Pierre Mora ▲
#1777435 in eBooks 2015-11-27 2015-11-27File Name: B018NGUWVE
1 of 1 people found the following review helpful. A Must for Wine professionalsBy TaBouPierre Mora has written many books and cases on wine and I have been waiting for this new one as it covers many issues related to the sector. And the book did not disappoint! It is easily written and contains extremely interesting cases which my students will certainly love! The cases push you to think through and analyze the different solutions found by the companies in different countries, found by differenFrom the Back CoverThis book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategyThis book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a handful of star brands, the book addresses the real, day-to-day wine world. In light of globalizat... [PDF.cw05] Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World (Management for Professionals) Rating: 4.86 (431 Votes)
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You easily download any file type for your device.Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World (Management for Professionals) | Pierre Mora. I was recommended this book by a dear friend of mine.
