[Read ebook] The Employer Brand: Bringing the Best of Brand Management to People at Work
✿ Simon Barrow, Richard Mosley ✿
#1348692 in eBooks 2011-05-12 2011-05-12File Name: B0051H66FK
1 of 1 people found the following review helpful. The definitive text on employer brandingBy Ellis H. PinesLong before "employer brand" became a buzz word, often relegated to simplistic design taglines, and Simon Barrow defined the term as a management tool, integrally related to other business processes. The years have proven him out. Regardless of the economies of the career and job marketplace, the psychological attributes associated with the employer marketplace have significance to current"...This is not just an eloquent brand management and marketing text but one of the wisest management books in the past five years." (Independent on Sunday, 20th November 2005)"...the authors offer an intellectual framework, a fresh focus and a stimulating guide...this book is an impressive wake-uLevels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps ne... [PDF.tj74] The Employer Brand: Bringing the Best of Brand Management to People at Work Rating: 4.60 (420 Votes)
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