[Download] An Overview of the Public Relations Function (Public Relations Collection)
☆ Shannon A. Bowen ☆
#2238779 in eBooks 2010-04-15 2010-04-15File Name: B0149MBZPS
0 of 0 people found the following review helpful. Five StarsBy CustomerOkay1 of 1 people found the following review helpful. Short and SweetBy Ashley DufaultIt's an easy, informative read and is repetitive enough to the point where it is only as helpful as it needs to be. The book may be short, but I found it to be more helpful than longer, more detailed texts.1 of 1 people found the following review helpful. Discussion on strategy (RACE) and STOW were good.By Craig Deborah PalmerI was hopingAbout the AuthorShannon A. Bowen is Associate Professor in the Public Relations Department of the S. I. Newhouse School of Public Communications, Syracuse University. Bowen specializes in public relations ethics, strategic communication management, internal relations, and public relations pedagogy.This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing publ... [PDF.oi87] An Overview of the Public Relations Function (Public Relations Collection) Rating: 4.59 (745 Votes)
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You can specify the type of files you want, for your device.An Overview of the Public Relations Function (Public Relations Collection) | Shannon A. Bowen. A good, fresh read, highly recommended.
