(Download) Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work
✿ Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard ✿
#1605371 in eBooks 2007-08-03 2007-08-03File Name: B000Q7ZEX0
0 of 1 people found the following review helpful. Manage Right Things to Get Right ResultsBy Lynn HunsakerImportant guidance on keeping your customer experience management (CEM) program on-track. Proper interpretation of statistics, cause-effect, and systems thinking are essential to correctly using any principle. This book cuts through the wives' tales and twisted meanings of customer loyalty principles, and helps you focus on constructive viewpoints that will get your customer programs paying"Strong stuff...[the authors] offer some well-researched loyalty truths" (Telegraph, November 2005) "...full of ideas and suggestions...likely to be useful to anyone working in the field." (Research Magazine, May 2006)From the Inside FlapIt's time to tear down the false idols of customer loyalty!In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty ndash; all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of thi... [PDF.ap97] Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work Rating: 3.64 (575 Votes)
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You can specify the type of files you want, for your device.Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work | Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard. Which are the reasons I like to read books. Great story by a great author.
