#2464730 in eBooks 2006-12-14 2006-12-14File Name: B013JZCOJC
About the AuthorJohn Beechis Head of Sport and Tourism Applied Research at Coventry Business School, Coventry University Simon Chadwickis a Director of the Birkbeck Sport Business Centre, and Programme Director for the MSc Sport Management and the Business of Football, at Birkbeck, the University oThe Marketing of Sport explores the latest developments in sports marketingnbsp;with cutting-edge analysisnbsp;by the worldrsquo;s leading sport marketing academics.nbsp;International case studies, up-to-the-minute datanbsp;and a wide-ranging list ofnbsp;websites provide an essential introduction to the key aspects of sport marketing.nbsp;nbsp;nbsp;nbsp; [PDF.kp36] The Marketing of Sport Rating: 3.93 (685 Votes)
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