(Read and download) App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want






#701911 in eBooks 2010-08-31 2010-08-31File Name: B004D4YIA2

0 of 0 people found the following review helpful. I met Ken at ProductCamp DC and had the privilege to get an advanced copy of his book "App Savvy," published by O'Reilly.By Lynda RoacheKen is not only a great speaker in the mobile apps arena, he also did an excellent job writing about his "been there - done that" experience as an iOS product manager on some of his successful apps. This book is a concise, practical, step-by-step guide for anyone starting with Apple's iOS platform. It includes aFocus on making apps that people enjoy using and want to tell their friends and colleagues about.nbsp; Having customers evangelize your app is far more important than a short-term purchase spike. - Justin Williams, Founder of Second GearWhat really impressed me is the attention to the smallest detHow can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product.Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy expla...


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