[Download free pdf] The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace
• Ed Keller, Brad Fay •
#1129850 in eBooks 2012-05-22 2012-05-22File Name: B005FLOGDQ
0 of 0 people found the following review helpful. Online is the tip of the Social Media icebergBy Mario J. B. da CruzSocial media extends far beyond the likes of Facebook and Twitter. The authors show how these are just recent appendages to media that include product reviews, instant messaging, telephone and face-to-face conversations.Moreover, the authors outline an approach to marketing and innovation that begins with a commercial idea that spreads across many media. The essential element is"Ed Keller and Brad Fay in their book The Face-to-Face Book provide us with strong evidence that in today's high tech digital world, face-to-face real relationships matter most. This book with its simple and compelling message, does not so much as take us back to the basics but into the future ofThe worldrsquo;s preeminent word-of-mouth marketing experts demonstrate how in-person social networking, not online marketing, is the secret to soaring revenues. Even in todayrsquo;s digital world, 90 percent of recommendations that lead to consumer action happen offline. In The Face to Face Book, marketing gurus Ed Keller and Brad Fay reveal the secrets to harnessing this power, showing readers how they can spread the word about their products and brands faster than the speed of Facebook and w... [PDF.gw82] The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace Rating: 4.83 (494 Votes)
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You easily download any file type for your device.The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace | Ed Keller, Brad Fay. Which are the reasons I like to read books. Great story by a great author.
