(Read ebook) Corporate Weblog. Ein Instrument der Unternehmenskommunikation (German Edition)






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Masterarbeit aus dem Jahr 2014 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, Hochschule fuuml;r Technik, Wirtschaft und Kultur Leipzig, Veranstaltung: Verlags- Handelsmanagement, Sprache: Deutsch, Abstract: Corporate Weblogs sind ein geeignetes Instrument der Unternehmenskommunikation. Gerade in der heutigen Zeit, in der das Internet eine immer stauml;rkere Rolle in der Mediennutzung einnimmt, bietet dieses Instrument Unternehmen eine gu...


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