[Download ebook] Tourism Marketing for Cities and Towns
☆ Bonita Kolb ☆
#984675 in eBooks 2006-08-14 2006-08-14File Name: B0094GP6ZK
5 of 7 people found the following review helpful. Basic Intro Level BookBy Jim KayalarThis is a good book if you are new to the industry, either as a student or as practitioner. The book covers nearly all relevant subjects. Herein lies the problem. Everything is covered, but there is no real focus or depth.If you need more than the basics, you will have to look elsewhere.To summarize, if you need a toolkit or a how to do guide, this book is not it. If you need a basic intro level book, then the"Professor Kolb has written a comprehensive, eminently readable, and-perhaps most importantly-highly applicable guide to effective tourism marketing. This book appears at a propitious time, as cities around the US are rediscovering and building upon their heritages and as central cities are rebouTourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets. [PDF.bm20] Tourism Marketing for Cities and Towns Rating: 3.74 (405 Votes)
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You can specify the type of files you want, for your gadget.Tourism Marketing for Cities and Towns | Bonita Kolb. I really enjoyed this book and have already told so many people about it!
