(Download ebook) Dictionary of Marketing Communications
▲ Norman A.P. Govoni ▲
#2681863 in eBooks 2003-07-11 2015-02-27File Name: B00U2LI3KQ
" Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni??'s Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative resource and a valuable adjunct to our marketing course materials."" The Dictionary of Marketing CThe Dictionary of Marketing Communications containsnbsp;more thannbsp;4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Growing out of a database of terms compiled over many years by the author for use in his marketing classes at Babson College, this dictionary is a living, growing document reflecting the changing dynamics of the marketing profe... [PDF.jm61] Dictionary of Marketing Communications Rating: 4.74 (562 Votes)
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