#637674 in eBooks 2009-08-20 2009-08-20File Name: B0062OBJIA
0 of 0 people found the following review helpful. The glossy under the marketing textsBy jan willem den oudstenMaybe Peter Fisk simply had the bad fortune I read his book along Jim Stengel's Grow. Or maybe it is just that i'm too much of an action oriented person.Fisk's book is full of lists, full of people who have done great things. It's not a receipebook, nor does it intent to be that. Yet it sometimes suggests that if you want to become a marketing genius, this is the book to read.Maybe it'"...a good roundup of important marketing theory with some great case studies...." (Brand Strategy, April 2006) "...truly inspiring book..." (Brand Strategy, June 2006) "...exceptional writer..." (bubblewrap, June 2006) "...fascinating read..." (Irish Enterpreneur, June 2006) "...spot on..." (SimThe little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstei... [PDF.pt57] Marketing Genius Rating: 3.86 (626 Votes)
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You can specify the type of files you want, for your device.Marketing Genius | Peter Fisk. A good, fresh read, highly recommended.
