(Free and download) The Language of Trust: Selling Ideas in a World of Skeptics
♛ Michael Maslansky, Scott West, Gary DeMoss, David Saylor ♛
#627221 in eBooks 2010-05-04 2010-05-04File Name: B003NX76AS
0 of 0 people found the following review helpful. A valuable guide that stays true to its title!By CustomerThe Language of Trust: Selling Ideas in a World of Skeptics provides valuable insight into winning over the minds of those in America's "Post-Trust Era." Using relevant and modern case studies and experiences from his own life, author Michael Maslansky debunks many myths associated with how to properly advertise, and subsequently sell, ideas, products, and even yourself. By contrasting prFrom Publishers WeeklyAs CEO of his own communications consulting firm, research strategist Maslansky advises clients like Starbucks, Bank of America and Microsoft on successfully communicating with their customers, an effort he admits is far more challenging in the shaky economic aftermath of theWhat to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it. Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them... [PDF.va52] The Language of Trust: Selling Ideas in a World of Skeptics Rating: 3.84 (733 Votes)
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You easily download any file type for your device.The Language of Trust: Selling Ideas in a World of Skeptics | Michael Maslansky, Scott West, Gary DeMoss, David Saylor.Not only was the story interesting, engaging and relatable, it also teaches lessons.
